When a company retains a product but reduces marketing costs it is referred to as ________.

Question

Quizplus · Accepted Answer

When a company retains a product but reduces marketing costs, the strategy is known as harvesting. This strategy is used when a product has reached the end of its life cycle and is no longer generating significant revenue. Instead of investing in marketing efforts to promote the product, the company reduces its costs and continues to sell the product in order to maximize profits.

When a Company Retains a Product but Reduces Marketing Costs