Why Would the Manufacturer of a New All-Natural-Ingredient Shampoo and Conditioner

Why would the manufacturer of a new all-natural-ingredient shampoo and conditioner put free samples of the product in Sunday newspapers?

A) to simulate laggard usage of the product
B) to encourage product trial and adoption
C) to control innovation diffusion
D) to avoid any possibility of litigation
E) to circumvent the typical adoption cycle