Alka-Seltzer was made originally a hangover remedy that cured the headache and settled the stomach.Today, you can purchase Original Alka-Seltzer, Extra Strength Alka-Seltzer, Alka-Seltzer Morning Relief (for morning headaches and fatigue) , and Alka-Seltzer Heartburn Relief.To extend the product's sales to new markets, the makers of Alka-Seltzer have used
A) a market-product strategy.
B) product modification.
C) market modification.
D) diversification.
E) product extension.
Correct Answer:
Verified
Q145: When Coca-Cola promoted Coke as a morning
Q145: One of the most popular means to
Q146: Market modification refers to
A)strategies that alter a
Q147: FIGURE 11-7 Q148: brand development index (BDI). Q149: Strategies that alter a product's characteristic such![]()
A)category development index
B)consumer development
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