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FIGURE 11-7 -As Shown in the Using Marketing Dashboards Figure 11-7 Above

Question 144

Multiple Choice

FIGURE 11-7
-As shown in the Using Marketing Dashboards Figure 11-7 above, a BDI of 30 is determined by

A) finding the percent of the U.S.population in the "Households without children" segment divided by the percent of Hawaiian Punch sold to households without children in the U.S.multiplied by 100.
B) finding the percent of Hawaiian Punch sold to households without children in the U.S.divided by the percent of the U.S.population in the "Households without children" segment multiplied by 100.
C) subtracting the total number of non-users from the total number of users of Hawaiian Punch sold to households without children.
D) finding the difference in total sales of Hawaiian Punch between families who have children with those who do not.
E) using a chart provided in the category development index.

Correct Answer: