Market modification refers to
A) strategies that alter a product's characteristics, such as its quality, performance, or appearance, to increase the product's value to customers and increase sales.
B) a strategy for managing a product's life cycle that attempts to increase a product's use among existing customers, create new use situations, or find new customers markets.
C) a strategy in which a company tries to find new customers and increase a product's use among users who "strayed" but will return again.
D) a strategy whereby a firm drops its lowest producing market segment and replaces it with an entirely new target market.
E) a strategy of blending the lowest producing market segments into one new target market in order to enjoy marketing economies of scale.
Correct Answer:
Verified
Q141: Why would the manufacturer of a new
Q142: Product modification refers to
A)strategies that alter a
Q143: FIGURE 11-7 Q144: FIGURE 11-7 Q145: When Coca-Cola promoted Coke as a morning Q147: FIGURE 11-7 Q148: brand development index (BDI). Q149: Strategies that alter a product's characteristic such Q150: Alka-Seltzer was made originally a hangover remedy Q151: FIGURE 11-7 Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents
A)category development index
B)consumer development
