When Coca-Cola promoted Coke as a morning beverage when you didn't want coffee, it was using

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Market modification involves finding new uses or markets for existing products, and that is exactly what Coca-Cola did when it promoted Coke as a morning beverage instead of just a typical soft drink for any time of the day. This strategy targeted a new market segment of people who didn't want coffee but still wanted a caffeine boost in the morning. Product modification involves changing the product itself, such as the ingredients, packaging, or design. Brand modification refers to changing the brand identity, name, or logo. Market-product extension involves introducing new products to existing markets, and diversification involves entering entirely new markets with new products. None of these strategies seem to apply to Coca-Cola's promotion of Coke for breakfast.

When Coca-Cola Promoted Coke as a Morning Beverage When You