For Many Years, Kellogg's Frosted Flakes, a Ready-To-Eat Breakfast Cereal

For many years, Kellogg's Frosted Flakes, a ready-to-eat breakfast cereal, was perceived as a cereal for children.Tony the Tiger, a cartoon character, extolled Frosted Flakes, and advertisements depicted children enjoying the product in competitive situations.Recently, in response to declining sales of Frosted Flakes, the cereal-maker has adopted a new series of advertisements that show adults admitting they enjoy Frosted Flakes, too.Kellogg's is attempting to

A) develop alternative product selection factors.
B) reposition its product.
C) complete the product life cycle of Frosted Flakes.
D) introduce new uncontrollable elements into the marketing mix.
E) introduce a new product.