Snickers candy bar was repositioned from a candy bar to a snack food through commercials that showed busy people satisfying their hunger with a Snickers bar.Mars, Inc.used this strategy with its Snickers bar to
A) react to a competitor's position.
B) reach a new market.
C) catch a rising trend.
D) change the value offered.
E) implement a global strategy.
Correct Answer:
Verified
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