Pretzels were first introduced as a salty snack.Later the product was repositioned as a low-fat snack to
A) respond to a competitor's head-on positioning strategy.
B) reach a new market.
C) catch a rising trend.
D) change the value offered.
E) change its target audience.
Correct Answer:
Verified
Q158: Another name for product manager is
A)product supervisor.
B)brand
Q159: _ (BDI).
A)business development index
B)brand development index
C)blended development
Q160: Twenty years ago, the Mississippi Gulf Coast
Q161: Snickers candy bar was repositioned from a
Q162: Johnson & Johnson effectively repositioned St.Joseph Aspirin
Q164: Trading down refers to
A)reducing the number of
Q165: Downsizing is reducing the
A)quality of materials.
B)product's price.
C)content
Q166: Reducing the content of packages without changing
Q167: Adding value to the (or line) through
Q168: Old Spice antiperspirant was repositioned from a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents