The term branding refers to
A) the licensing of a name, phrase, design, symbol, or combination of these, for a period of 17 years at which time a firm may renew its rights to them.
B) a marketing decision in which an organization uses a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors.
C) assigning the same name or part of a name to all products in a firm's product mix.
D) the identification of an organization's products based upon individual CPUS or SKUS.
E) selecting a name, phrase, design, or symbol that best reflects a product's features provided the concept is generic.
Correct Answer:
Verified
Q183: Brand name refers to
A)the part of a
Q184: The four steps in the sequential building
Q185: Brand personality refers to
A)the personification of a
Q186: The four steps in the sequential building
Q187: A marketing decision in which an organization
Q189: Consumer advocates believe the practice of downsizing
Q190: The added value a brand name gives
Q191: For consumers, the primary benefit of branding
Q192: When consumers think of Harley-Davidson, the image
Q193: Brand name importance to a company has
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents