The four steps in the sequential building process of brand equity include positive brand awareness, establishing a brand's meaning in the minds of consumers, _________, and to create a consumer-brand connection.

Question

Quizplus · Accepted Answer

The third step in the sequential building process of brand equity is eliciting the proper consumer responses, which includes creating a positive brand attitude and building a strong, loyal relationship between the consumer and the brand. This step helps to create a connection between the consumer and the brand, which is necessary for building long-term brand equity. The other answer choices are not necessarily part of this process.

The Four Steps in the Sequential Building Process of Brand