Thirty-six percent of sales at supermarkets in the United Kingdom carry the stores' own brand names.Eighteen percent of all supermarket sales in France and Germany carry the stores' own brand names; and in the US, 14 percent do.These stores are using a __________ strategy to sell consumer food.

Question

Quizplus · Accepted Answer

The stores are using a private branding strategy, where they sell their own branded products instead of branded products from other manufacturers.

Thirty-Six Percent of Sales at Supermarkets in the United Kingdom