The FedEx brand suggests the possibility that it is government sanctioned and fast.This perception is important because of which unique characteristic of services?

Question

Quizplus · Accepted Answer

The unique characteristic of services that is being highlighted in this question is intangibility, which means that services cannot be touched or physically evaluated before consumption. As a result, customers rely heavily on visual and other perceptual cues to judge the quality of the service. The perception of FedEx as government-sanctioned and fast creates a positive image in the minds of customers that the service is reliable and efficient. This is particularly important in the case of intangible services like package delivery, where customers cannot physically inspect the service beforehand.

The FedEx Brand Suggests the Possibility That It Is Government