The process of managing the entire customer experience with the company is called

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Customer Experience Management (CEM) involves managing the entire journey of a customer with the company, from initial awareness to post-purchase support. It includes understanding customer expectations, mapping customer journeys, designing touchpoints, and continuously enhancing the customer experience to meet or exceed expectations. Advertising, sales promotion, personal selling, and customer relationship management are different marketing activities that may contribute to the customer experience, but they do not encompass the entire process of managing the customer experience.

The Process of Managing the Entire Customer Experience with the Company