Very infrequent purchases and only some comparison shopping are characteristic of the purchasing behavior for a type of consumer service (such as cosmetic dentistry) that a prospective buyer may not initially want.These types of goods are referred to as

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Unsought products are products that a consumer may not initially want, and require significant marketing effort to make them aware of the product and their need for it. These products are typically purchased infrequently and often involve comparison shopping. Cosmetic dentistry falls under the category of an unsought product.

Very Infrequent Purchases and Only Some Comparison Shopping Are Characteristic