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For Six Months, the Marriott Corporation Sent a Six-Person Intelligence

Question 271

Multiple Choice

For six months, the Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country.The purpose of this was


A) to allow the employees to reap the benefits of the new product, Fairfield Inns, that their hard work and new-product process had created.
B) to collect ideas from competitors' strengths and weaknesses that could be used in their own new-product development process.
C) check on the quality of their own product from the perspective of a consumer.
D) to identify future members of the development team who had shown innovation on their own in a traditionally standardized environment.
E) identify individuals who used Marriott services but were only one time users of the services.

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