Assume that, as marketing director for Mazda, you see your sales decreasing in the years since the Honda Pilot with four-wheel drive was introduced.If you hope to regain sales in this market quickly through a new-product action, the most valuable sources of ideas would likely be
A)consumer suggestions.
B)employee suggestions.
C)research and development breakthroughs.
D)competitive products.
E)outside consultants.

Question

Quizplus · Accepted Answer

The most valuable source of ideas in this situation would be competitive products, in this case the Honda Pilot. Analysis of the Pilot's features and marketing strategies could provide insight into how to appeal to the same target audience and regain sales in the market. Consumer and employee suggestions, research and development breakthroughs, and outside consultants could also be considered, but may not provide as direct and relevant information as evaluating the competition.

Assume That, as Marketing Director for Mazda, You See Your