The screening and evaluation stage of the new-product process involves
A)internal and external evaluations of new-product ideas.
B)product selection and budgeting projections.
C)business and cost analyses.
D)patent searches and environmental scanning.
E)idea selection and prototype development.

Question

Quizplus · Accepted Answer

The screening and evaluation stage involves both internal and external evaluations of potential new-product ideas, in which they will be analyzed to assess their feasibility, potential, and alignment with the organization's current strategies and goals. This stage is critical in narrowing down the ideas and selecting only the most promising ones to move forward to the development stage. Product selection, budgeting projections, business and cost analyses, patent searches, and environmental scanning are all part of the evaluation process, but the primary focus is on idea selection and viability. Prototype development typically occurs in the next stage of the process.

The Screening and Evaluation Stage of the New-Product Process Involves