Test marketing involves offering a product for sale
A)to random people in the downtown area.
B)in as broad a geographic region as possible.
C)to a one-dimensional target market.
D)on a limited basis in a defined area.
E)only on certain days of the week and hours of the day.

Question

Quizplus · Accepted Answer

Test marketing involves offering a product for sale on a limited basis in a defined area to evaluate its performance before a full-scale launch. This helps to minimize risks and costs associated with introducing new products or services. The other options do not accurately describe the process of test marketing.

Test Marketing Involves Offering a Product for Sale