A business firm goes to the trouble and expense of segmenting its markets when
A)it changes its advertising campaign.
B)competitors enter the marketplace.
C)the environment becomes uncertain.
D)it expects that this will increase its sales,profit,and return on investment.
E)there is a recessionary economic environment.

Question

Quizplus · Accepted Answer

A business firm goes to the trouble and expense of segmenting its markets when it expects that this will increase its sales, profit, and return on investment. Segmentation helps the firm to focus its marketing efforts on the particular needs and wants of specific groups of customers, resulting in more effective marketing and higher sales.

A Business Firm Goes to the Trouble and Expense of Segmenting