The Walt Disney Company carefully markets two distinct Winnie-the-Poohs-such as the original line-drawn figures on fine china sold at Nordstrom and a cartoon-like Pooh on polyester bed sheets sold at Wal-Mart.This is an example of

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The "Tiffany/Wal-Mart" strategy refers to offering different versions of a product to appeal to both high-end and low-end market segments, as seen with the distinct Winnie-the-Pooh products.

The Walt Disney Company Carefully Markets Two Distinct Winnie-The-Poohs-Such as the Original