Grouping potential buyers into meaningful segments involves meeting some specific criteria that answer the question
A) "Is this product useful on a global scale?"
B) "Would segmentation be worth doing and is it possible?"
C) "Is it possible to reposition this product?"
D) "Is there too much competition for this product?"
E) "Is the market loyal to the product?"

Question

Quizplus · Accepted Answer

The question specifically refers to criteria for grouping potential buyers into meaningful segments, which suggests that not all buyers will be relevant or responsive to a given product. As such, it is important to determine whether segmentation is worth doing and whether it is possible given the available data and resources. The other answer choices do not directly address this question.

Grouping Potential Buyers into Meaningful Segments Involves Meeting Some Specific