The State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state.Since the apparent target of these ads is traditional families, it appears the State of Alabama Board of Tourism has segmented the market using __________ variables.
A)regional
B)demographic
C)socioeconomic
D)geographic
E)psychographic

Question

Quizplus · Accepted Answer

Demographic variables are characteristics such as age, gender, income, and family structure. The fact that the ads are targeting traditional families suggests that the Board of Tourism has segmented the market based on demographic variables.

The State of Alabama Board of Tourism Ran a Series