FIGURE 9-6
-The perceptual map in Figure 9-6 above shows how various drinks are seen in the minds of adult consumers.Suppose a coffee producer wants to increase sales.Its advertising agency recommends that it run ads showing that coffee is healthier than one or more competitive drinks shown in the figure.In the ads, coffee should be compared with
A)skinny lattes.
B)fruit-flavored drinks.
C)sugared soft drinks.
D)fruit-flavored drinks and sugared soft drinks.
E)both sugared soft drinks and skinny lattes.

Question

FIGURE 9-6 
-The perceptual map in Figure 9-6 above shows how various drinks are seen in the minds of adult consumers.Suppose a coffee producer wants to increase sales.Its advertising agency recommends that it run ads showing that coffee is healthier than one or more competitive drinks shown in the figure.In the ads, coffee should be compared with
A)skinny lattes. 
B)fruit-flavored drinks. 
C)sugared soft drinks. 
D)fruit-flavored drinks and sugared soft drinks. 
E)both sugared soft drinks and skinny lattes.

Quizplus · Accepted Answer

Sugared soft drinks are generally perceived as less healthy due to their high sugar content, making them a suitable comparison for coffee in terms of health benefits.

FIGURE 9-6 -The Perceptual Map in Figure 9-6 Above Shows How Various