By dividing its tennis racquet market into categories, which it labels Performance, Recreational and Junior tennis players, Prince Sports is using
A)consumer differentiation.
B)product innovation.
C)market delineation.
D)market segmentation.
E)aggregation marketing.

Question

Quizplus · Accepted Answer

Prince Sports is using market segmentation, which involves dividing a larger market into groups of consumers with similar needs and characteristics. By dividing the tennis racquet market into Performance, Recreational, and Junior players, Prince Sports can create targeted marketing strategies and product offerings for each segment. This allows the company to better meet the specific needs and preferences of different customer groups, ultimately driving sales and loyalty.

By Dividing Its Tennis Racquet Market into Categories, Which It