After defining the problem and developing the research plan, the next step in the marketing research process is to

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The next step in the marketing research process after defining the problem and developing the research plan is to collect relevant information. This involves gathering data through various methods such as surveys, interviews, focus groups, and secondary research sources. Only after this step can the research team move on to analyzing the data to develop findings and recommendations for the company’s decision-makers.

After Defining the Problem and Developing the Research Plan, the Next