Published data from outside the organization are referred to as __________ data.

Question

Quizplus · Accepted Answer

External secondary data refers to information that is collected and published by sources outside of the organization, such as government agencies, industry associations, and market research firms. This type of data is typically publicly available and can provide valuable insights into customer behavior, market trends, and other factors that can impact business operations. Proprietary data refers to information that is owned by the organization itself, while internal primary data is collected by the organization through its own research efforts.

Published Data from Outside the Organization Are Referred to as __________