Nielsen Media Research collects national TV ratings by using a "people meter." This box is attached to TV sets, VCRs, cable boxes, and satellite dishes in over 9,000 homes across the country.It has a remote that operates the meter when a viewer begins and finishes watching a TV program and transmits the viewing information to Nielsen Media Research.Nielsen Media Research is collecting __________.
A) internal secondary data
B) interactive industry data
C) sensitivity data
D) external secondary data
E) observational data
Correct Answer:
Verified
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A)information on U.S.business, economic and trade
Q101: Which of the following statements concerning personal
Q102: A specialized observational approach in which trained
Q103: FIGURE 8-7 Q105: People posing as customers, who are paid
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