Eppie's Used Cars wanted to discover whether straight price discounting worked better than a free gift.It ran two different television commercials on alternate Wednesdays.Commercial A offered 20 percent off Blue Book price for any 4-wheel-drive vehicle on the lot while Commercial B offered a free tent with the purchase of any 4-wheel-drive vehicle at Blue Book price.The offer was the __________ variable.How many people responded to each type of offer is called the __________, and would suggest whether straight discounting or a gift incentive was the better strategy for increasing traffic.

Question

Quizplus · Accepted Answer

The offer is the independent variable as it is what is being changed or manipulated. The number of people who responded is the dependent variable as it depends on the type of offer.

Eppie's Used Cars Wanted to Discover Whether Straight Price Discounting