3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines.A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet.3M changed the shape of the pad to a foot and sales soared.3M changed its product in response to a Filipino __________.
A)value
B)belief
C)custom
D)idiosyncrasy
E)demographic pattern

Question

Quizplus · Accepted Answer

The Filipino consumer's practice of cleaning floors with coconut shells was a cultural custom that 3M had to take into consideration to better market their product in the Philippines.

3M Company Executives Were Perplexed When the Company's Scotch-Brite Floor-Cleaning