Tiffany & Company Knows That Japanese Are Superstitious About the Number

Tiffany & Company knows that Japanese are superstitious about the number 4.As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan.Tiffany has used its knowledge of __________ to avoid connecting its products with the number 4.

A) cultural symbols
B) visual icons
C) trademarks
D) brand names
E) ethnic emblems