Solved

A Firm's Profit Potential and Control Over Marketing Activities Increases

Question 122

Multiple Choice

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a globe market-entry strategy.But so does the firm's


A) likelihood of long-term success.
B) financial commitment and risk.
C) vulnerability to political changes and doctrines.
D) need for a more educated workforce.
E) need for a larger workforce.

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