What market entry option allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?
A)exporting
B)licensing
C)joint venture
D)direct investment
E)franchising

Question

Quizplus · Accepted Answer

Exporting allows a company to sell its products in a foreign market without making significant changes to its product, organizational structure or corporate goals. The company simply needs to find a local distributor or agent to handle the sales and distribution. This option is often preferred by companies with limited resources or expertise in international business. It also carries the lowest financial risk compared to other market entry options.

What Market Entry Option Allows a Company to Make the Least