Which of the following is an advantage inherent in the use of licensing?
A) The licensee retains control of its product.
B) The licensee is protected from creating a potential competitor.
C) The licensee gains information about the dynamics of the market.
D) There is an exemption from domestic trade regulations.
E) There is an increase in potential profit gains.

Question

Quizplus · Accepted Answer

Licensing allows the licensee to gain information about the market dynamics through the experience and knowledge of the licensor, which can be beneficial for understanding local market conditions.

Which of the Following Is an Advantage Inherent in the Use