As a general rule, __________ seems to work best when the consumer market target for the product is alike across countries and cultures - that is, consumers share the same desires, needs, and use for the product.

Question

Quizplus · Accepted Answer

Product extension involves offering the same product in multiple countries without any significant changes or adaptations. This strategy is most effective when consumers in different countries share the same wants, needs, and usage patterns for the product, making the standardized product appealing to them.

As a General Rule, __________ Seems to Work Best When