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The Marketing of Goods and Services to Companies, Governments, or Not-For-Profit

Question 3

Multiple Choice

The marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others is referred to as


A) integrated marketing.
B) institutional marketing.
C) business marketing.
D) reseller marketing.
E) agricultural marketing.

Correct Answer:

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