How might a marketing manager, for a manufacturer of turboprop engines used in private jet planes, use the North American Industry Classification (NAICS) system to help with his or her marketing planning?
A)She could record the NAICS numbers for each of her firm's best customers, and then obtain lists of companies with the same NAICS numbers.
B)She could go to a library to find the NAICS numbers for all government units-federal, state, and local.
C)She could identify all NAICS numbers that reflect the classifications of her firm's customers and compare them to previous SIC codes.
D)She could poll her field sales organization to see if her company's sales representatives know what NAICS numbers mean.
E)She could forgo using the NAICS system because it is a dated concept that has no current usefulness.

Question

How might a marketing manager, for a manufacturer of turboprop engines used in private jet planes, use the North American Industry Classification (NAICS) system to help with his or her marketing planning? 
A)She could record the NAICS numbers for each of her firm's best customers, and then obtain lists of companies with the same NAICS numbers.
B)She could go to a library to find the NAICS numbers for all government units-federal, state, and local.
C)She could identify all NAICS numbers that reflect the classifications of her firm's customers and compare them to previous SIC codes.
D)She could poll her field sales organization to see if her company's sales representatives know what NAICS numbers mean.
E)She could forgo using the NAICS system because it is a dated concept that has no current usefulness.

Quizplus · Accepted Answer

By recording the NAICS numbers of the firm's best customers, the marketing manager can obtain lists of companies with the same NAICS numbers, which can help in identifying potential new customers and markets. This can aid in the development of targeted marketing strategies and tactics aimed at these specific audiences. Additionally, by comparing NAICS numbers to previous SIC codes, the company can analyze changes and trends in their customer base, and adjust their marketing efforts accordingly. Thus, using the NAICS system can be a valuable tool in the marketing planning process.

How Might a Marketing Manager, for a Manufacturer of Turboprop