Which of the following statements about organizational buying compared to consumer buying is most accurate?
A)Perceived risk is lower in organizational buying.
B)Brand loyalty exists in both organizational and consumer buying.
C)More organizational buying decisions are lower in involvement.
D)Organizational buyers are more influenced by lifestyle factors.
E)Derived demand is more important in consumer buying.

Question

Quizplus · Accepted Answer

Brand loyalty exists in both organizational and consumer buying. While perceived risk and involvement levels may differ between the two types of buying, brand loyalty is a key factor in both.

Which of the Following Statements About Organizational Buying Compared to Consumer