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Firms Selling Consumer Goods or Services Often Try to Reach

Question 42

Multiple Choice

Firms selling consumer goods or services often try to reach thousands or millions of individuals or households.Firms selling to organizations are often


A) inclined to try to reach tens of millions.
B) restricted to far fewer buyers.
C) hoping to obtain similar numbers of non-consumer customers.
D) restricted by government regulations to only a few industrial categories.
E) simultaneously purchasing from organizational buyers and ultimate consumers.

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