Merrill Lynch and Thompson Financial are two years into a three-year, $1 billion project that will put workstations on the desks of 25,000 Merrill Lynch's brokers.These machines will put the world of investing information at the broker's fingertips.Thompson, the supplier, is obligated not only to deliver technology and services on time and on budget, but to constantly improve customer-satisfaction levels among Merrill's brokers and end customers.This is a(n) example of
A)reciprocity.
B)exclusive dealing.
C)review marketing.
D)tying arrangement.
E)long-term buyer-seller relationship.

Question

Quizplus · Accepted Answer

The scenario describes a long-term buyer-seller relationship between Merrill Lynch and Thompson Financial, as they are working on a three-year, $1 billion project together. Thompson is not only delivering technology and services, but is also responsible for constantly improving customer satisfaction levels among Merrill's brokers and end customers. This indicates a long-term relationship and investment in each other's success.

Merrill Lynch and Thompson Financial Are Two Years into a Three-Year