At the weekly meeting for Choice Hotels (the company that owns Clarion Hotel, Quality Inn, Comfort Inn, Comfort Suites, Sleep Inn, and Mainstay Inn), the marketing manager said, "We need an inexpensive creative way to increase awareness of our hotels among people who travel by automobile.To do that I want to find some new media that the other hotel chains are not using." The purchase of this new media for the hotel chains' advertising would be an example of a

Question

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The purchase of new media that the hotel chains have not used before would be considered a "new buy" because it involves acquiring a product or service that the company has not previously purchased.

At the Weekly Meeting for Choice Hotels (The Company That