The first stage in the organizational buying decision process is
A) information search.
B) antecedent states.
C) alternative evaluation.
D) purchase decision.
E) problem recognition.

Name: The first stage in the organizational buying decision process is A) information search. B) antecedent states. C) alternative evaluation. D) purchase decision. E) problem recognition.
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Question

Quizplus · Accepted Answer

Problem recognition is the initial stage where the organization identifies a need or problem that requires a purchase decision.

The First Stage in the Organizational Buying Decision Process Is