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When General Motors Started Selling Its Saturn Cars, It Announced

Question 3

Multiple Choice

When General Motors started selling its Saturn cars, it announced that the cars would have a non-negotiable price.There would be no negotiations.A customer who wanted to buy a Saturn would pay the posted price.General Motors probably adopted this pricing policy because


A) the industry was discussing the abandonment of self-regulation practices.
B) women have an intense dislike of price negotiation, yet still want to buy a car.
C) many recent immigrants into the United States were not accustomed to negotiation.
D) women distrust men in general; car salesmen in particular.
E) a sluggish economy guaranteed that negotiations would produce a less than adequate return on investment.

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