Ducti is a small company that manufacturers duct-tape wallets.Ducti founder,David Pippenger,discovered there is a large demand for the wallets and watches that Ducti sells.In fact,its product line has expanded to include bags as well.Clearly,some consumers have a favorable evaluation of Ducti products.To have a favorable evaluation,consumers must first
A) experience problem recognition.
B) consult a public source of information.
C) consult a personal source of information.
D) make a purchase decision.
E) experience cognitive dissonance.

Question

Quizplus · Accepted Answer

Consumers must first recognize a need or problem that the product can solve, which leads to a favorable evaluation.

Ducti Is a Small Company That Manufacturers Duct-Tape Wallets