Evaluative Criteria Refer to

Evaluative criteria refer to

A) the objective and subjective attributes of a brand consumers use to compare different products and brands.
B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased decision.
C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid post-purchase anxiety.
D) the attributes of a product that a manufacturer wishes to promote to a specific target market.
E) a list of product attributes from which a customer will not waiver regardless of additional incentives.