You have just purchased a Sony MP3 player.As you head home from the store, you debate in your mind about whether your choice of the Sony was right, or whether you should have chosen the RCA.This is most likely an example of

Question

Quizplus · Accepted Answer

This scenario is an example of cognitive dissonance, which occurs when a consumer experiences discomfort or doubt after making a decision and wonders if another choice would have been better.

You Have Just Purchased a Sony MP3 Player