The personal, social, and economic significance of the purchase to the consumer is referred to as

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Involvement refers to the level of personal, social, and economic significance of a purchase to the consumer. It can affect the level of motivation and the degree of attention and information processing a consumer devotes to a purchase decision. Aspiration, acculturative response, motivation, and selective perception are all important factors that can influence consumer behavior but do not directly refer to the significance of a purchase to the consumer.

The Personal, Social, and Economic Significance of the Purchase to the Consumer