The American Floral Council used an ad that showed 3 flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Question

Quizplus · Accepted Answer

Antecedent states are the internal factors that influence a consumer's behavior, such as their mood, emotions, and beliefs. In this case, the ad is using the consumer's anger (an antecedent state) to motivate them to purchase flowers.

The American Floral Council Used an Ad That Showed 3