Marketers recognize that people have an actual self-concept and __________.
A)a view of self determined by their peers
B)a view of self determined by their family
C)a negative self-concept
D)an ideal self-concept
E)an evolving self-concept

Question

Quizplus · Accepted Answer

Marketers recognize that consumers have an ideal self-concept, which is their perception of how they would like to be. This ideal self-concept can motivate consumers to purchase products or services that align with this desired self-image. The other options listed are not universally applicable to all individuals and are not recognized by marketers as key components of self-concept.

Marketers Recognize That People Have an Actual Self-Concept and __________