The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is referred to as
A)selective retention.
B)selective comprehension.
C)selective exposure.
D)selective perception.
E)stimulus discrimination.

Question

Quizplus · Accepted Answer

Selective exposure refers to the tendency to seek out and pay attention to messages that are consistent with one's attitudes and beliefs, while ignoring those that are inconsistent. Selective retention refers to the tendency to remember messages that are consistent with one's attitudes and beliefs more accurately than those that are inconsistent. Selective comprehension refers to the tendency to interpret messages in a way that is consistent with one's attitudes and beliefs. Selective perception refers to the tendency to perceive information in a way that is consistent with one's attitudes and beliefs. Stimulus discrimination refers to the ability to differentiate between similar stimuli.

The Tendency to Pay Attention to Messages Consistent with One's